In this lecture, you will learn how media advocacy can be used to influence public policy and promote healthier food environments. You will explore the different types of media—paid, earned, and owned—and understand how each can support an advocacy campaign. The course guides you through developing a practical media advocacy plan, crafting compelling messages, engaging key audiences, and monitoring impact. By the end of the lecture, you will be equipped with practical tools to use media strategically to advance food justice and policy change.
