Move from traditional media to online organising and viral campaigning.
In this module, you will learn how to use digital tools to design, implement, and strengthen policy advocacy campaigns in today’s rapidly evolving digital landscape. As advocacy increasingly shifts online, this course introduces the fundamentals of digital advocacy and explains why leveraging digital platforms is essential for reaching wider audiences, shaping public narratives, and driving policy change.
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Abayomi Sarumi is a trained Digital Media Strategist and Project Manager with extensive experience in designing, implementing, and evaluating digital media projects, strategic communications, and programs. He holds a Master’s degree in Sustainable Development from the University of Sussex and is passionate about leveraging digital media as a powerful tool for agency, accountability, and driving sustainable change. Abayomi has successfully managed the digital footprints of C-suites and organizations, contributing to high-impact policy advocacy globally and locally. His work spans across successful campaigns in democracy, public health, youth leadership, and digital inclusion. He is currently engaged in advancing the ethical use of artificial intelligence in policy advocacy.
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